Your mail doesn’t need to be flat – and in fact, you might be better off if it’s not! Adding a dimensional or lumpy mailer to your next marketing campaign may be exactly what your business needs to take things to the next level.
Direct mail at large remains an extremely useful tool for companies and organizations of all sizes, but adding a
dimensional element, like a special gift or promotional item, can make it that much more effective. According to the Online Marketing Institute, lumpy mailings outperform standard flat direct mail formats by about 250% when it comes to generating a response!
A piece of lumpy mail capitalizes on a natural curiosity to want to find out what’s inside. Dimensional mailers catch the attention of the recipient and are far more likely to be opened and seen by your audience. Including a promotional item can keep your brand at the forefront of your customers’ minds and strengthen your relationship with them!
Partner with Allegra for your next marketing campaign, and we’ll show you how to best take advantage of lumpy mail. From selecting and sourcing products to include, to the print and mail services to get them out to your customers and prospects, choose Allegra for a complete campaign solution. Contact us today to get started!
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