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Calgary South
587-391-7446
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From Sidewalk to Storefront: How Sandwich Boards Can Build Your Business
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Sandwich boards are traditionally made of two flat boards attached to each other by straps, creating a hinged structure that was worn on a person’s shoulders with one board in front and one behind. The name
"sandwich board" is derived from the fact that these boards resemble a sandwich with two flat pieces of bread and a filling in between. The person wearing the sandwich board is essentially the filling between the two boards, just like the filling in a sandwich. The term "sandwich board" has been in use since the early 20th century, and it remains a popular way to advertise businesses or events.
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Sandwich boards are used as a form of outdoor advertising and marketing. They are typically used by businesses and organizations to promote their products, services, or events to people passing by on the street. Sandwich boards are effective because they can be placed on a sidewalk or in front of a business, making them visible to a large number of people — especially in high foot-traffic areas.
They are also relatively inexpensive compared to other forms of advertising, and they can be easily customized or updated as needed. Additionally, sandwich boards can be used to direct foot traffic to a
particular location or event, such as a sale or a new business opening. This can help generate buzz and interest around the business, resulting in increased foot traffic and sales.
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Here are some general tips that can help you create an effective design for your sandwich board:
- Keep it simple: Your message should be clear, concise, and easy to read from a distance. Use large, bold text and avoid cluttering your design with too many images or details.
- Use eye-catching colors: Bright colors can help your sandwich board stand out and grab people's attention. Consider using contrasting colors to make your message pop.
- Make it visually appealing: Use high-quality images or graphics that are relevant to your message or business. Avoid using low-quality images or stock photos that may appear unprofessional.
- Include a call-to-action: Encourage people to take action by including a
call-to-action in your message, such as "Visit our store today!" or "Try our new menu item!"
- Consider the placement: Keep in mind the location where the sandwich board will be placed and design your board accordingly. For example, if it will be placed in a high-traffic area with a lot of visual noise, you may need to use larger fonts or bolder colors to stand out.
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Remember, the key to a successful sandwich board design is to capture people's attention and get your message across quickly and effectively. By following these tips and experimenting with
different designs, you can create a sandwich board that effectively promotes your business and attracts potential customers.
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Image360 Calgary South, 3424 114th Ave SE, Calgary, AB T2Z3V6, Canada
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