Jayman Building has a new sign! | Image360 Calgary South

What do you get with 6 months, 30ft of polycarb and 2 bucket trucks? A lovely new cabinet sign standing tall over Deerfoot Trail! In our newsletter this month, I share our story of rebranding the big Jayman light box sign in SE Calgary.

This was a large project that was several months in the planning. There are some new tenants in the building who wanted to put their name on the big lit sign that overlooks Deerfoot Trail. This sign is 30ft wide and 6ft high – a real behemoth!

We really wanted to make this work for everyone. When you have such a big project where there are multiple parties involved, you can enjoy some ‘economies of scale’ and share the fixed expense across the parties. Makes it a lower cost for everyone.

Next, we started the graphic design phase. Graphic design is an important process that can be overlooked. When you are investing big bucks in a sign, it’s worth investing time upfront to make sure your design is exactly the way you want it to be.

Emma wisdom on sign design? Two of the most important things you can do is to ensure that you use great contrasting colours that will attract attention and lots of negative space to help focus the eye on your company name and logo.

Once we had the designs, it was time to build the sign panels. There were three panels – one for each tenant and Telsec. These are super large pieces of polycarbonate we were working with. We cleared out our bays to make room so we could cut the panels to the right sizes.

When everything was ready, we lifted each panel up on to our working table and laid the translucent vinyl. It’s always fun to watch the guys lay the vinyl – it takes at least two of them to work it to make sure everything is lined up properly and we’re bubble free. Normally one or both are up on the table with the polycarb in their sock feet, making sure it all goes according to plan.

And next, we install. This is always a big day. Dale sent two bucket trucks for this job. It took his crew close to half a day to complete the install – not a small feat. I have a tonne of respect for Dale and his team – these guys are out there in what can be nasty weather conditions and they are faced with challenges in every install. Yet they always turn up with a smile and the resourcefulness to figure out a way to ‘MacGyver’ the best solution. And they are damn good at what they do.

Image360 Calgary South, 3424 114th Ave SE, Calgary, AB T2Z3V6, Canada
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